A great experience – beyond the museum walls

Early in our research, we recognized that the ArkDes museum visitors are a diverse group. We segmented our target audiences into three categories: The Visitor, The Seeker, and The Reviewer – all with different motivations and goals connected to their visit. This framework became the foundation for redesigning the site structure, planning content, prototyping user flows, and driving ongoing optimizations.

Alright, time to get hands-on! Using the design system developed by A.M Stockholm – who also created ArkDes’s visual identity – we built a prototype of the entire website, designed to be as close to the real thing as possible in order to get an early sense of all the content and user flows. This work was carried out in close collaboration with A.M. Stockholm and the ArkDes project team, through workshops, shared design documents, and continuous dialogues.

The website itself was developed on a heavily customized WordPress backend, with a strong focus on keeping the admin experience as simple as possible. At the same time, we prioritized a fast, accessible, and intuitive user experience – one that could spark curiosity through small details without ever overshadowing the content.

The result was a well-received website that effectively conveyed ArkDes’s new identity and direction – without compromising usability. It also streamlined editorial workflows, making day-to-day tasks easier for the team.

The reopening of ArkDes was a clear success, with the website playing a key role in providing clarity and buzz before, during, and after the museum doors were opened again.