Full Funnel Performance

We plan from the business goal, not the channel split. Reach, frequency and budget get set per funnel stage, and every budget line has a job before it’s spent. We’re platform-independent, so we’ll tell you which channel to drop.

Zaptec ran twelve European markets with twelve local setups. We took operational ownership, replaced them with one distribution rig and one funnel strategy, and engagement landed 2.5 times above the industry benchmark.

Search is where intent is loudest and waste hides best. We rebuild account structures around what people actually search for, fix the tracking first, and optimise weekly on conversions that matter to the business, not on clicks.

Steen & Strøm wanted its online store to grow alongside its Oslo department store. With our help, Google Shopping delivered a ROAS of 31, and e-commerce revenue rose 53% year on year, with online purchases up 55%.

Every social platform your audience uses, from Meta and LinkedIn to Snapchat and Pinterest, planned as one funnel rather than separate accounts. We test creative as hard as targeting, because that’s usually where the result sits.

Humaneight entered Sweden as a brand-new fashion label. We built the tracking and product feeds, then ran Meta and TikTok as one funnel. ROAS came in 108 per cent above the fashion-startup average, with traffic up 159%.

Programmatic display, video and DOOH, bought on data rather than habit. We use it where context does the work: the right screen, near the right decision, at the right hour. Reach alone is cheap. Reach in context performs.

Landshypotek Bank needed people to switch banks, not just notice them. So we bought moments of doubt: DOOH screens within 200 metres of the major banks’ branches, weekdays 09.00 to 18.00. Purchase intent rose 26% against the control group.

Ranking isn’t the finish line anymore. Being cited is. We optimize for Google’s AI Overviews, ChatGPT and traditional search at the same time, with technical fixes, clear structure and content worth quoting as the source.

Festligare.se had overlapping pages competing for the same searches. We merged them into pillar pages, built content around Midsummer and Easter, and improved site speed. Traffic rose 45% year on year, with 1,000+ keywords in the top three.

More traffic into a leaky page is just a more expensive leak. We find where people drop out, form the hypothesis, test it properly and keep what wins. Landing pages, checkout flows and forms, prioritised by revenue impact.

A better conversion rate makes the whole media budget work harder without buying one extra click. We run CRO alongside paid media, so tests get enough traffic for a real answer and the media team knows what changed.

A lead means something different in every business: a downloaded report, a booked demo, a submitted form. We agree what counts for you first, then build campaigns, forms and scoring around it, so volume never replaces value.

Tobiasregistret needed young men to sign up as stem cell donors. We reached them at the gym with hooks like “Resting between sets?”. 200+ new registrations followed, 70% of them were men.

If the numbers don’t agree, nobody trusts any of them. We set up tracking, server-side and consent-aware, connect platforms to one source of truth and build dashboards people actually open. Then we agree which number decides.

No attribution model shows exactly what drives results, and we’re upfront about that. Platform data, marketing-mix modelling and incrementality tests each answer a different question. We use the method that fits the decision you’re about to make.