Free as a Falcon

Relaxation is your time to unplug, escape life’s demands, and savor whatever brings you happiness. And sometimes, the perfect way to elevate that moment of freedom is with an ice-cold beer in hand.

With the concept Free as a Falcon, our goal was to craft a distinct advertising world by developing unique brand assets for Falcon. The foundation was to amplify the feeling of freedom, combined with embracing the sky and a soaring creature that lives up there – the Falcon.

To bring the concept to life, we launched a campaign, capturing the beautiful moments of freedom. The campaign film features music by rising star Orkid, who was tasked with recording a cover of the song Vingar. An iconic brand paired with an iconic song – both reimagined for a new era.

The campaign delivered positive results in the first quarter, driving brand growth in volume. It also proved highly efficient, achieving strong visibility compared to media spend.

Sender recall was exceptionally strong at 79% when exposed to the ads, highlighting the effectiveness of brand cues and minimizing spillover to competitors.
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The ads for the campaign also ranked among the top 5% best-performing in Sweden after the launch (NEPA).